Product Configurator

An interactive Web 3D configurator for enhanced electronics buying experience

Product Configurator
About the project

Consumer electronics products have many features, options & configurations that are difficult to demo in-store and also not easy to visualize.

We leveraged Web 3D to create an all-in-one product configurator, allowing users to visualize the product features and also configure them as per their choice - thus empowering the sales teams.

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The solution

Our product configurator was highly optimized, easy to load and integrate into different brand touchpoints such as website, app & in-store kiosks.

We used Web 3D to make the buying experience more interactive & engaging, with different animated visualizations to explain the product features and also allow simple click based configurations.

This allowed both sales teams and buyers to get a complete overview of the product and make better informed decisions.